Product Portfolio

Effective selling requires a good foundation in the appropriate therapeutic area, the product itself and the market for which it has been developed. Well written and high quality training and marketing support materials are essential to provide a comprehensive overview of these subjects, with focus on key messages and supporting evidence. Over the years, DPP-Cordell has produced an extensive and diverse range of materials, tailored to our customers’ specific needs. Some of the materials we produce include the following:

• Product training manuals
• Product monographs
• Physician and patient brochures
• Detail aids
• Slide presentations, including speaker notes
• Commercial and technical abstracts
• Mailers
• Posters
• Key selling points
• Sales support manuals
• Selling skills manuals
• Competitor profiles
• Clinical evidence booklets
• Newsletters (internal and external)
• Human resource training manuals
• Multi-language materials
• Multimedia training and marketing materials (e.g. example sales calls on CD or DVD)
• Physician workshops and expert panel meetings

If you feel that your company might be able to benefit from the experience and knowledge that DPP-Cordell can provide, please contact us.